Marketing homework help

“Fiat Chrysler Showcases Jeep with New Models, Stand-Alone Showrooms”, WSJ, September 3, 2020
REFLECT

Briefly summarize Fiat Chrysler’s strategy for its Jeep Brand
How would you describe the competitive landscape within the SUV category?
In your own words, explain what it means that Fiat Chrysler is trying to move the Jeep brand upscale
What specific strategies or tactics is Fiat Chrysler planning in an effort to move the Jeep brand upscale? Besides the ideas already mentioned in the article, suggest an idea of your own to help accomplish this goal.

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