Task: Create an 8 ½ x 11-inch print ad for a product sold in drugstores that cures or alleviates a condition most people find uncomfortable talking about incorporating a visual metaphor to communicate indirectly and symbolically.
- Solution is a print ad for a product sold in drugstores ONLY. No solutions for other types of products or services are allowed.
- Solution consists of a VISUAL (not verbal) metaphor.
- Metaphorical solution is TOTALLY DIFFERENT from the condition or product being expressed, yet shares one or more CHARACTERISTICS IN COMMON. Must be a non-human image to symbolize the condition or product. Avoids the happy face and sad face icons, as well as the no symbol.
- Avoids a direct and/or vulgar message. Avoids showing toilets or someone sitting on a toilet. Avoids showing the human body or any of its parts.
- Avoids a before-and-after composition; instead, composition consists of a single, strong image.
- Contains a small product shot and short tagline. Resembles a professional print ad in a magazine.
- Assignment is submitted as a .JPG or .PDF
