With an understanding that social media have transformed the way companies interact with customers across all demographic segments, address the following discussion points:

  • What are the differences between traditional marketing and marketing with social media?
  • How is the message conveyed differently between traditional media and social media?
  • Should the message be tailored to different demographic groups? Why?

You are required to write in an integrative manner that fully explores each discussion point, provides a thorough analysis of each, and uses research. All research is to be cited in the discussion and listed at the end of your post. A minimum of 3 scholarly or professional business references for support are required.

Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.

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