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Press and Public Relations

Research and analyze a current public health public service announcement (PSA).
Identify the 4Ps of social marketing in the campaign and discuss the appropriateness of this campaign in addressing the health concerns of the target group.
In your opinion, what affect do local and global health education campaigns have in changing health behaviors?
Assignment 1: Press and Public Relations
Press and Public Relations
TO: Agency Health Education and Health Promotion Personnel
FROM: The Director
RE: Press and Public Relations
There is an obvious need for our program to have a greater impact on our community. A great deal of our public relations efforts needs to be focused on gaining good press, radio, and television.
We have a number of activities coming up. Please write press releases and public service announcements for them and distribute them personally to each of the media representatives. Specifically, write the first one for our next major activity, which is “School Entry Immunizations for Children.” You have the date calendar for these events. Also, on Friday of next week, I want to announce to the public that we will test their homes for radon in a new, free program. Please arrange for a press conference for this. To be held in our boardroom at 2:00pm
the second part
Assignment 2: Part 2
Press and Public Relations
In the second part of your course Assignment, you will identify partnerships and funding sources.
Refer to the campaign design-planning template created by the World Health Communication Associates. Use this document as a guide to help you design a health promotion campaign.
The following information should be included in your Assignment: Part II submission:

  • Partnerships (i.e. agencies, community organizations, etc.)
  • Funding Source

Assignment formatting:
Your original work should be at least 2 pages, 12-point font, double-spaced. This does not include title page and references pages.
The viewpoint and purpose of this assignment should be clearly established and sustained. Assignment should follow the conventions of Standard American English (correct grammar, punctuation, etc). Your writing should be well ordered, logical and unified, as well as original and insightful. Your work should display superior content, organization, style, and mechanics.
The paper must follow APA Publication Manual style guidelines and be free of typographical, spelling, and grammatical errors.
second assignment
Leadership Characteristics and Program Needs
Leadership is one of the cornerstones to success in public health programs. Discuss the most important leadership characteristics needed for your health promotion program based on the target population.  Also, identify who would you want as potential “leaders” within your program (i.e. professionals, students, retirees, business owners, clergy, etc.) and explain why you chose these specific individuals.
Present your assignment as a 2-3 page Microsoft Word document. Please include APA-style formatted references in the body of the paper and as a reference list. Upload the document to appropriate Unit dropbox by the due date.


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