Personal Value Proposition: Branding Branding is not a logo. It is a process of creating a perception in the mind of the consumer. In this exercise you will create a “three-minute elevator speech” or value proposition, to brand yourself (i.e. create value in the mnd of the customer) for a position as a marketing manager for a soon-to-open marketing consulting firm specializing n health care. Using what you know about the needs of the customer (which you must specify), what can you offer that is unique, and why should you be hired?
